Author: Vincent

Vincent Geoffray is a co-founder of the product development studio based in Hong Kong. Bridging good design and honest production, we create great products with like-minded partners through a hands-on approach.

Experience with Chinese service industry

There is something fascinating for anyone that shipped parcels from Greater China, it’s to watch the development of the homegrown carrier SF Express over the last decade. Unlike its competitors (DHL, UPS, Fedex) SF didn’t develop a powerful back end to handles the parcels, but…

What is Apple strategy in China?

The updates announced at the Steve Jobs Theatre on Monday 25th of March got commentators with plenty to argue about. Once again! Beyond new services such as Apple News+, Apple Arcade or the software updates, the keynote was a powerful signal sent to its international…


Ikea meets Xiaomi, Zaozuo is offering furniture and homeware mostly online with a few flagship brick and mortar locations in Shanghai and Beijing. Next stop develop a stronger Chinese design identity, that goes beyond red and rosewood.