I discussed with Marian Danko, founder of weHustle and TECOM, about his projects. In his answers, it is clear that he pays strong attention to events to run a tech community. That is how he experiences the passion of that group and their mission. Therefore, it makes sense that Marian is a volunteer at Startup Grind and Angelhack. And that’s on top of setting up TECOM, a conference for entrepreneurs and community builders in Shanghai. Marian, believes in the power of offline gatherings.
Shanghai says – online first!
When I first arrived in Shanghai, I believed otherwise. WeChat is everywhere and is often the link between reality and people’s life. Communities wouldn’t survive offline because everybody’s attention was online.
In fact, somebody with good intentions could spin off a WeChat group instantly. And in a couple of hours, have two hundred participants sharing heated opinions on something hot and trendy. Spammers would most likely overtake the same group after a couple of days.
That’s how I came back to Marian’s opinion that communities need to crystallize their existence with in-person events.
In-person events aren’t dead
Startup Grind in Shanghai is thriving. They run sold-out events with inspiring speakers. This momentum creates a strong following with old and new faces. AngelHack is the platform for developers to hack on new technologies or APIs. While some hackathons run online, I have seen better results with offline experiences. It is about the people you connect, as much as the context in which you work.
I also have done my fair share of local events: Startup Weekend, DrinkEntrepreneurs HK, la French Tech HK, and Techstars. I have tested many different formats, setups, and audiences. There is a significant surge of engagement, support, and new initiatives after each gathering. My go-to reply addressing growth was: “host one event, get three more in the pipeline.”
Great participants attract their peers and the passion rolls to a broader circle.
Over time, running local events become the backbone of communities.