Ikea meets Xiaomi, Zaozuo is offering furniture and homeware mostly online with a few flagship brick and mortar locations in Shanghai and Beijing. Next stop develop a stronger Chinese design identity, that goes beyond red and rosewood.

Published by


Vincent Geoffray is a co-founder of the product development studio based in Hong Kong. Bridging good design and honest production, we create great products with like-minded partners through a hands-on approach.